Pinkwashing. You might hear it and think, what is that? A new way to color your hair? A tinted body scrub?
Well, it does have to do with beauty, but not in a good way.
First, let’s back track. Have you ever heard of “greenwashing”? It’s a term for when companies use words like “natural” or have names like, “Super Eco Green Formula”. With those words, it would appear that they are offering something healthy, safe, or clean. But hiding in the label might also be parabens, phthalates, and other toxins they don’t necessarily shout from the rooftops.
What?! How is it okay for them to advertise like that? It happens more often than you think. And it’s because there are very few government-regulated standards in the beauty industry for what those words should mean. (Or for the word “hypoallergenic,” which also really makes you think.)
Pinkwashing is a similar concept. It’s when beauty companies in particular stand up for breast cancer awareness, and donate proceeds to that cause. But at the same time, their products contain ingredients that are linked to cancer (things like parabens and formaldehyde). If that sounds icky, it’s because it is.
At the end of the week, I’m participating in the Susan G. Komen Race for the Cure. I’ve volunteered and worked as a chair on the board for it in previous years, and this year I’m actually doing the race. (Walking it. I’m not athletic.)
I support Komen because breast cancer has occurred twice in our family. It used to be 1 in 20 women who developed breast cancer in their lives; now it’s 1 in 8. It’s hard to not be affected by it. Also, 85% of women who develop breast cancer have no family history of it – so we know that it’s not necessarily genetics that are making the biggest impact in causing breast cancer.
And I support it because of all the good they do – sharing information with the community about breast cancer, funding local exams and treatment, and contributing toward research for a cure.
Because of that, I feel like it’s a great opportunity to pull together two amazing causes and do a fundraiser event. This week on Facebook, I’ll be sharing more information about the beauty and personal care product industry, sharing products that are actually clean from Beautycounter, and throwing in some giveaways and fun stuff. And then 20% of every purchase this week through Friday will be donated to Komen.
So join the event here; and then ask questions, learn something new, and win some fun BC goodies! You don’t have to purchase anything to win. Obviously I’d love to raise funds for this cause, but I would be so glad just to have the chance to share some (mind-blowing) facts on our personal care and beauty industry with you.
If you just want to help support, feel free to shop here. I appreciate any way you want to participate! It means a lot to me. I’m hoping we can live in a world that’s breast cancer free soon – and one in which we don’t have to scrutinize labels for carcinogens, either.