This post terrifies me, and yet is so exciting at the same time. Okay, here we go.
Consider this the official announcement of my new business as a Beautycounter consultant. Cue the party music, the confetti, the balloon release!
This announcement, however, is a long time in the making. Why? Partially because I fear that many of you will see the word “consultant”, and high-tail it on out of here.
I understand. Ah, direct sales – I know them too. I’ve gone to the parties, tried the products, felt a little weird around people I know who sell stuff. I get it.
So why is this any different? This is so much bigger than just, “I sell stuff now.” And I didn’t want to present it to you that way. Which is why this decision took so long to make, and why I’ve kept it a secret up to this point.
I have been dating on and off the mindset of safe personal care products for six or so years now. Ever since the time I was struggling with infertility, and then through my pregnancy, and now with my two little kids, I have been imperfectly taking steps towards making sure we have safe ingredients in our skin care, my cosmetics, etc.
I heard about Beautycounter as a safe cosmetics company, and was able to try some of their products out about two and a half months ago. And really, guys – I did not go easy on them. I tried them, stopped using them, tried them again. And now they are currently taking over all my regulars. They are actually pretty stinking awesome. Which leads to…
Some of the figures that get thrown out there by Beautycounter are pretty staggering. That the US has had no new legislation in the cosmetics industry since 1938. That the European Union bans 1400 harmful or questionable ingredients, and the US only bans 30. It seems too extreme to be real. Again, I didn’t take it easy on them. Surely it was inflated statistics, and just a sales tactic.
So I did a little digging myself. I found that the FDA itself confirms that it doesn’t regulate cosmetics, their ingredients, or their testing. (Only color additives.) The last law that was set for cosmetics really was in 1938. And it’s true that the European Union bans way more ingredients than the US does, and regulates their industry much more strictly.
I also found that companies like Johnson & Johnson were sued for containing harmful, cancer-causing ingredients. And there are studies with clear links from ingredients in personal care products to cancer.
The Misleading Labels
All well and good. But a lot of companies are doing better, right? As a society, we’re moving towards safer, cleaner products, right?
Unfortunately a lot of companies are jumping on the “natural” and “organic” bandwagons, and highlighting the good in their products while slyly shading the bad. (We call this “greenwashing”.) Many companies have natural ingredients, but also contain fragrance, which can contain any number of harmful ingredients, but they don’t have to disclose them on the label.
Also many companies donate to cancer relief, especially breast cancer, and yet contain ingredients linked to cancer. (The term for this is “pinkwashing”.)
When I see all these facts, overwhelm hits. How on earth can we hope for a better future for our kids when there are so many dirty secrets in the personal care product industry? Will we ever see a day when we don’t have to scrutinize soap bottle labels?
That’s where Beautycounter steps it up. The name means what it says: countering the beauty industry. The founder of this company, its executives and its employees literally campaign for change on Capitol Hill. (They recently supported legislation that became law in California, requiring cleaning product manufacturers to disclose their ingredients on the labels.)
Beautycounter advocates change and education, and empowers its consultants to pass on that information. They talk the talk, and walk the walk. It’s not about the bottom line, or a nice-looking tag line. It’s about truly making sure that safer products reach everyone.
I want you to know that I am just as skeptical about direct sales as anyone. But this isn’t just some sales pitch. My goal is to get info out there, because I care about my health, my family’s health, my friends’ health. Because I care about the government taking charge of this industry, on the offensive, instead of acting on the defensive when adverse reactions occur.
You guys constantly support me in this blogging endeavor, and it means the world. Truly. Every time you read, share, click, comment – all of these help support the blog, and on a greater scale, my family. Whatever support you give me on this endeavor, I welcome and am so encouraged by.
So yes, I’ll be talking more about BC and its products on the blog. I’m happy to answer questions and send you samples. But really at the end of the day, if there’s anything I want to sell you, it’s progress towards better safety and health. Look for more of that coming soon to a blog near you. (This one.)