This post is sponsored by prAna, but all opinions are my own.
This is the year I turn 30, and I’m finding my priorities are changing, fast. All of a sudden, accumulating the most stuff is not as exciting. Instead I want all the piles of stuff in my house gone. Spending time on social media isn’t as fun. I want to go out and do something. (Or sleep. Sleep is good too.) Inauthenticity for the sake of likability is exhausting. Let me just tell you how it is, mm ‘kay?
And it’s changing the way I see things like style. My style is evolving, and I’m figuring out what I actually like. Plus, shopping the cheapest clearance racks is not so appealing anymore. I’d rather put money toward one item than a bunch I’ll throw away in a few months.
Which gets us a little more into the whole concept of fast fashion vs “slow,” ethical fashion. I’m starting to wonder who makes my clothes, and how, and with which materials. It’s not something I’ve ever really given a lot of thought to. But if real people are making these, I want to know more about them. I want to actually care, not just mindlessly buy.
Since I’m new to this whole train of thought, I’m doing some research. What is ethical fashion, anyway? I would say it is a conscious, intentional approach to designing, manufacturing, and purchasing clothing. It addresses fair wages and safe working conditions for those making the clothes. And it also concerns materials and where they are coming from.
One of my first thoughts was, I need to throw away all my clothes and buy new, ethical clothes. But the more you think about it, that goes against the point. One of the issues is conservation, and not creating more waste.
So if you too are curious about ethical fashion, here are some things I’m learning so far:
- A great place to start is doing your own research, and developing your own convictions about it. Ask questions! Find out where your clothes are coming from.
- Next, go through your closet, and minimize. Try re-selling or donating old clothing instead of trashing them.
- Finally, reconsider where you get your clothes, and what you purchase. Buy with intention. Buy to last. Thrifting is a good option, to avoid waste and get more use out of clothes. (Yay!) If you do buy from a big name store, invest money in pieces that will last you a long time, not in trends you might not wear long.
- And obviously start checking out ethical brands. I honestly used to assume they wouldn’t have the greatest style about them – that they would be kind of frumpy-looking. I was so wrong! They are coming to the top of the fashion industry in style and trend.
Today, I’m introducing you to prAna, one awesome ethical brand. The first thing you will notice about their website is that they are transparent about where their clothing comes from and how they make it. Workers are paid fairly and equally, and work in safe conditions. They use organic, responsible, and recycled fabrics like cotton, wool, hemp, polyester, and down. And they trace these materials back to their sources. Their goal is to give back more than they take from the planet. It is impressive the level of accountability this brand shows.
On to the clothing. prAna gears towards activewear. I find their clothes to rival big name brands, and to work just as well for streetwear as they do for activewear. The Mantra Pant, which I’m wearing, for example: I feel so stylish and comfortable wearing these in public, and they’re so soft, I could sleep in them. And I loooove the rose color of this Petra Top, and think it fits perfectly with my jeans. I think both would travel well, too, due to the material (the pants are made of hemp, and the top is made of organic cotton).
The pricing is moderate – more than what I would typically pay at some of the cheaper fashion stores, for sure. But comparable to department store or big name brands. If you’re torn but willing to pay a little more for those brands, consider the morals behind prAna in your choice. They definitely stand toe to toe with those brands in quality.
Now’s the chance for you to see for yourself! Use this discount code for 15% off your prAna purchase: S17PCLUBJS. (They also have a Memorial Day sale going on now – hint hint.)
Have you given any thought to ethical fashion? What interests you about it?