(Just so you know, Taylor Swift is in no way associated with this post.)
I have a confession to make. I’m kind of a closet Taylor Swift fan. It’s closet because I don’t want to fit the stereotype. But I so do. You may in fact catch me cruising down the road blaring “I Knew You Were Trouble” and supplying back-up vocals.
I’m pretty much one of these people:
But back to business. Let’s face it – girl knows how to market herself. You pretty much find her on every other radio station. She’s won some kinda-million awards. The internet breaks down when she releases music videos. Just, for example.
So, as a follow-up to my post on Starbucks marketing, here are 8 blog marketing techniques learned from Taylor Swift.
- Be real… Something people love about Taylor’s lyrics? We relate. Quiet girl pining over a guy? Check. Scorned chick (multiple times)? Check. Dealing with haters? Check. In blogging terms: People want to be able to connect with you. You will get an audience by displaying a picture-perfect life – but probably not one that will interact and build a community with you.
- …but don’t show your hand. There are lots of rumors, but for the most part, Taylor doesn’t give in to people’s curiosity. She keeps some things to herself, which can be beneficial for a lot of reasons. In blogging terms: Don’t show us all your cards in one move. We don’t need to know the nitty gritty personal details, and we don’t need to know everything all at once. Keep some things to yourself, until you’re ready to share them. Or not. It’s up to you.
- Make it catchy. I can’t tell you how many times, after “Shake It Off” came out, that you could find me going “I’m just gonna shake shake shake shake shake…” Her lyrics solidly camp out in your brain, after you’ve heard them once or twice. In blogging terms: Leave them with something that sticks. Weekend and catch-up posts are nice, but people want to read something that is useful or memorable to them. Try to write about things that will resonate and stay with your audience.
- Put on a show. Sure, Taylor sings and all, but I don’t think her voice is what draws the crowd. It’s the whole package – the performance, the style, the personality, the flair. Watch one of her stage performances if you want to fight me on that one. In blogging terms: Don’t put all your eggs in one basket. Don’t make it all about your flawless writing, and have “eh” pictures. Don’t have a gorgeous design and posts with no substance. Make your elements come together for a beautiful result.
- Squad goals. This wasn’t even a term until Taylor came on the scene. But a support network that includes nearly every celebrity you can think of? Specifically a group of women who will join you in a crusade against a frenemy by having your back in a killer music video? It pretty much shows you’re a boss. In blogging terms: Let’s play nice and support each other as bloggers! We are in this together. Promote other people’s posts, comment, and do it just for the sake of connecting and supporting, not just for a follow.
- Treat your followers like royalty. This was the year of Taylor doing cool things for her fans. She sent them Christmas presents (still waiting on mine, Tay!), she paid their bills, she invited them up to her apartment. In blogging terms: Well, don’t invite people over your house. But those who opt in to your newsletters and social media feeds are giving you their valuable time and attention! Treat them well for it! I’m adding freebies to my monthly newsletters (and have actually figured out how to send said newsletters), because I really want to show my subscribers I appreciate you!
- Brand yourself. What color do you think of when you think of Taylor? Say it with me: Red. What number? 1989. (Or 22.) It’s consistency that’s the key. In blogging terms: Make your offerings branded in a consistent way, so people know it when they see it.
- Don’t take yourself too seriously. Once in a while, you have to be able to laugh at yourself. I appreciate that the same Taylor who is singing about Bad Blood and Blank Space(s) can also be a total goofball on Saturday Night Live and do stadium jumbotron dance moves with Jimmy Fallon. In blogging terms: Don’t get caught up in competition, or numbers, or whatever else you can get caught up in. Enjoy yourself, enjoy your success, and shake off the haters.
Which of these can you apply to your blogging? What else can you think of?